10 Reasons Your Google Ad Gets Disapprove

Ten reasons your Google ad gets disapprove

Having your Google ads disapproved is very much frustrating and, unfortunately, not uncommon. 

With an entire library of ad policies, it can be challenging to keep up with what you can and can’t do in Google Ads. 

Even the best promoters find themselves struggling with ad disapprovals:

Today, in this article, I will tell ten reasons your Google ad gets disapprove, and with this, I am also going to tell you how you can fix them.

You are using Negative Keywords in your Google ad

Negative keywords, also known as negative matches, prevent your ad from showing people who search for or browse content related to those words.

These keywords stop your ad from being triggered by a particular term or phrase.

Generally, you add these keywords at the ad group or campaign level for positive benefits. But sometimes, your Google ad can get disapproved due to using negative keywords in your Google ad.

This happens because they are cancelling your out active and some relevant keywords in your Google ad.

You can easily remove these keywords to get your ad to approve.

Go to your Google Ads account and log in.

From the page menu on the left, click Keywords and Negative Keywords. 

Now, you can see a list of all your negative keywords.

Just check the box beside the negative keyword list revealing the campaign that you want to eliminate from the list.

And you are done.

Due to your Google ad’s Low Keyword Search Volume

When you target keywords that drive very low search traffic, that indicates your keyword is not essential and relevant to most customer searches.

People are not finding it helpful, and it is known as low volume keyword.

When Google notices that you’re targeting an extremely low-volume keyword, it’ll make it temporarily inactive within your account. 

You can use google’s keyword planner to resolve the issue.

Now search for a keyword that is similar to the keyword that has high search volume.

Now use those relevant keywords in your Google ad to get high traffic on your ad.

Destination mismatch

Ads that inaccurately reflect where the user is being directed post-click will be declined by Google, known as destination mismatch.

There is a policy of Google Ads in which they have told that in your Google ad, you have to ensure that a visitor does not redirect the destination URL to a different URL.

This is part of your effort to make sure visitors experience the best.

But destination mismatch leads to the disapproval of your ad because of this directing issues or destination malfunction.

You can quickly resolve this by reviewing your account URL.

Go to your Google Ads account and log in.

Check your disapproved Google ad.

Review your URL.

Your disapproval email gives you the domain that your ad designated to at the time of analysis. 

If the destination URL is wrong, then edit them and make them similar to your website domain URL.

And you can also use Google Search Console to check your destination URL.

Using Non-standard spacing

Non-standard spacing refers to some extra spaces added to google ads that do not have any use.

Google ads only approve obvious and professional advertisements and require proper grammar, including adequate spacing to ensure a high-quality user experience.

Non-standard spacing may take ad rejection or disapproval because non-standard spacing makes your google ad low quality and unusual. 

I am telling you some simple steps to fix the issue.

You have to request Google to do a review of your Google ad.

As some brand names or product names also use non-standard spacing. 

So, you can ensure that the non-standard terms appear across your website or app consistently, not just in your ad copy.

Then you can show the evidence of the same to the approval of your google ad.

Your ad has copyright or trademark infringement

Copyright or trademark infringement comes when someone breaks the legal right of someone else to publish, produce, sell or distribute something exclusively and the prospective marking of rivals’ names or products.

In this case, the official notice for violation can be filed by the proprietor or an approved representative.

When it happens, Google responds to the accusations and, as appropriate, denies or deletes the ad or disapproves it.

But no worries, you can quickly resolve this.

Go to your Google Ads account and log in.

Ss of google ad account

Delete your Google ad that has a copyright issue.

And if you are not wrong, then you can resubmit your ads for approval by filing a valid counter-notification.

Google will check all the relevant information and will approve your ad.

You have set Poor ad scheduling

Scheduling an ad allows you to tell Google which days of the week and hours of the day you’d like your ads to show.

And when you do not plan proper ad Scheduling, it can prevent your ads from showing for your target audience and kill campaign performance.

This is because sometimes you run your Google ad when your target audience is not active, due to which your ad does not get traffic, and your Google ad gets disapproval.

But, proper ad scheduling can quickly resolve your problem. Here is the process

Sign in to your Google Ads account.

From the page menu on the left, click Add schedule.

Click on the pencil icon, and then choose a campaign to generate an ad schedule for.

Make your selections for specific days and times. 

You just have to keep in mind about the ad schedule you set should be based on your account’s time zone. 

Therefore, you should modify your ad schedule according to clients’ time zone. 

Click Save, and you will see your changes reflected on the Ad schedule page.

Add Your Heading Text Here

If you have used or mentioned any unsuitable or inappropriate content in your Google ad, which is against the policies of Google, then your Google ad can get disapproval.

For example,

If you have mentioned any Dangerous Product, any Unusable Content, any harmful thing, derogatory or shocking content, sensitive events, animal cruelty, etc., then your Google Ad will be disapproved.

This is very simple to fix the issue; read below to know

Go to your Google Ads account and log in.

Check your google ad.

Review your account and check that if t mentioned any adult content, alcohol, gambling and games, healthcare and medicines, political content, and something like this.

If you have mentioned any unsuitable content in your google ad, then remove it.

Post-click landing page issues

A post-click landing page uses persuasive elements to convince visitors to perform a specific action. 

If the post-click landing page does not function properly, does not contain enough original content, then Google will refuse your ad.

Along with this, if your landing page fails to help users do what they need to do and the banned content by google is still on your page, then there is big trouble.

Google doesn’t simply check your ad copy’s relevance while judging your ad, but it also looks at your landing page’s relevance.

There are some options for resolving this.

Go to your Google Ads account and log in.

Fix the ad’s destination

Check all URLs to make sure they’re correct

Focus on providing practical, unique, and original content free of irritating pop-ups, ads, slow-loading visuals, etc. 

You can also choose a different destination If you can’t or don’t want to change it.

Edit the ad’s ultimate URL to guide users to a specific post-click page that does comply with the procedure.

When you become better at solving users’ problems with your landing pages, you can perform better in the Google Ads auction. 

Misrepresentation of the content

Google needs people to trust its search engine’s advertisements to need detailed, frank, and valuable information.

They do not allow the type of advertising or destinations that mislead the customers by excluding helpful product information or wrong product, service, or company information.

So, for your google ad’s approval, you should avoid missing information, unavailable offers, misleading content, unclear relevance, and unidentified business.

One thing you have to keep in mind. Let me tell you what it is

Check the ad and its destination to see where either one might be missing critical information or includes misleading or irrelevant content. 

Like this.

Then attach the much-needed information or eliminate any content that doesn’t comply with the policy. Here is an example.

Your Google Ad campaign is in paused mode

An essential factor for any Campaign or Ad Group is Active vs. Paused Status. 

There are chances that your Google ads may not simply appear because they are paused or because the advertisement groups or campaigns that house them have paused.

It affects the performance of your ads.

If your campaign is shut down for more than a few days, your data gets stale, and it must be re-established. 

You just need to switch from Paused to Enabled your Google ad in this situation. 

You can resolve your issue quickly by doing these steps.

Go to your Google Ads account and log in.

Simply navigate to Change History.

Here, you can see some modifications that have been addressed to your account and filter by Status.

You have to make sure your Campaign and Ad Group are set to be active.

Click Ads & extensions from the page menu.

Select the checkboxes next to the advertisements you choose to pause or resume from the drop-down menu.

Click Edit at the top of the table.

Click on enable to resume your ad from the menu.

Final Words

It can be highly compelling to make an ad according to Google Standards with such a comprehensive list of ad policies that often lead to ad disapproval. 

You can prefer this article for your marketing and fix all problems quickly and easily and ensure compliance with Google standards. 

Just finish with a timely, high-conversion post-click-landing page for your entire ad campaigns.